Google is rolling out a new algorithm update in September that will surface more helpful content in search results, the famous “Google ‘Helpful Content’ Algorithm Update”.
The goal of the update is to help users find the best information and solutions for their queries. To achieve this goal, Google is now taking into account a variety of factors when ranking content.
Some of the factors that Google Helpful Content is now considering include:
● The relevance of the content to the user’s query
● The usefulness of the information provided
● The authority of the author or publisher
● The freshness of the content
Google has also announced that they will be using artificial intelligence and machine learning to improve the accuracy of their search results. This means that the helpful content algorithm will continue to evolve and get better over time.
So what does this mean for webmasters and content creators?
Here are a few tips to help you rank higher in Google search results:
1. Make sure your content is relevant to your target audience.
2. Make sure your content is useful and provides solutions to your audience’s problems.
3. Make sure your content is authoritative and comes from a reputable source.
4. Make sure your content is fresh and up-to-date.
Our research found that many of the most popular websites are not helping visitors find what they’re looking for. In fact, low-quality or spammy posts can actually damage reputation by decreasing trust in others who might have positions to advertise themselves as being knowledgeable about certain topics–and may even discourage new users from visiting altogether! So if you see this kind
We recommend removing any nonessential information related with helpful content updates immediately so it doesn’t distract from our goal.”
Focus on people-first content for Google Helpful Content Update
Since you’re writing content for humans and not Google, it’s important to keep your writing interesting and engaging. You don’t want to produce content that is dry and boring, because no one will want to read it. Here are a few tips to help you write content that people will actually want to read:
1. Write conversationally.
When you’re writing for the web, it’s important to write conversationally. This means using everyday language and avoiding big words and jargon. Not only will this make your content easier to read, but it will also make it sound more friendly and approachable.
2. Use plenty of images and videos.
Images and videos can help break up the text and make your content more visually appealing. They can also help illustrate your points and explain things more clearly.
3. Use headings and subheadings.
Headings and subheadings can help structure your content and make it easier to read. They can also help you highlight the most important points you want to get across.
4. Write for your audience.
When you’re writing content, it’s important to keep your audience in mind. Think about what they want to read and what will interest them. Cater your content to their needs and interests, and they’ll be more likely to stick around.
5. Make your content easy to read.
Your readers shouldn’t have to work hard to understand your content. Make sure your sentences are clear and concise, and use formatting techniques like headings and lists to make your content easier to read.
6. Be original.
Google loves fresh, original content, so don’t be afraid to be creative and experiment with new ideas. Write about topics that haven’t been covered before, and offer unique perspectives on familiar topics.
7. Use keywords sparingly.
While keywords are important for SEO, it’s important not to overdo it. If you include too many keywords in your content, it will read like spam and your readers will lose interest. Instead, use them strategically to add value to your content.
Just focus in quality over quantity
Place a strong focus on quality over quantity; aim to produce high-quality, informative content that will engage and inform your readers rather than simply stuffing your pages with keywords in an attempt to rank higher in search engine results pages.
As a London-based Technical SEO Strategist, I've worked with top firms like BT.com, EE.co.uk, Tripadvisor, Yopa, and various digital marketing and cloud computing companies. My extensive experience in SEO, including outreach, helps me create impactful strategies informed by the latest industry trends, ensuring innovative solutions for diverse industry needs.