SEO-friendly URLs

SEO-friendly URLs: What They Are and Why They Matter

URLs are significant in search engine optimization (SEO) since they influence a website’s ranking. SEO-friendly URLs are a critical component of an effective SEO strategy. In this article, we will define SEO-friendly URLs, explain why they are important, and show you how to make them for your website.

What are SEO-friendly URLs?

SEO-friendly URLs are those that are intended to be understandable by both search engines and users. They are usually brief, detailed, and easy to recall. Relevant keywords that accurately reflect the content of the webpage are also included in SEO-friendly URLs.

Why are SEO-friendly URLs important?

There are several reasons why SEO-friendly URLs are important for your website’s SEO:

1. Better user experience

SEO-friendly URLs make it easier for readers to grasp a webpage’s content. People are more inclined to click on URLs that are concise, descriptive, and contain relevant keywords.

2. Improved search engine rankings

URLs are used by search engines to determine the content of a webpage. You may boost your website’s chances of ranking higher in search engine results pages by adopting SEO-friendly URLs (SERPs).

3. Increased click-through rates (CTRs)

SEO-friendly URLs can help boost your website’s click-through rate (CTR). People are more likely to click on a URL that appropriately describes a webpage’s content.

How to create SEO-friendly URLs?

It is not difficult to create SEO-friendly URLs. Here are some pointers to consider while creating SEO-friendly URLs for your website:

1. Keep it short and simple

Small URLs are more easily remembered and shared. Strive for URLs that are no more than 50-60 characters long.

2. Use descriptive keywords

Employ descriptive keywords that accurately describe the webpage’s content. This will assist search engines and users in understanding the page’s content.

3. Avoid using special characters

URLs with special characters can be difficult to read and understand. Special characters such as ampersands, question marks, and % signs should be avoided.

4. Use hyphens to separate words

Use hyphens to separate words in your URL. Hyphens are more SEO-friendly than underscores.

5. Avoid using stop words

Stop words such as “a,” “the,” and “and” can make URLs lengthier and more difficult to read. Stop words should be avoided in URLs.

6. Use lowercase letters

Use lowercase letters in your URLs. URLs are case sensitive, and using lowercase letters can help avoid confusion.


SEO-friendly URLs are a critical component of a good SEO strategy. They boost your website’s user experience, search engine rankings, and click-through rates. By using the ideas in this article, you may generate SEO-friendly URLs for your website, which will assist boost its SEO.


1. What is a URL?

A URL (Uniform Resource Locator) is the address of a webpage on the internet.

2. What is a stop word?

While indexing web pages, search engines typically overlook stop words. “A,” “the,” and “and” are examples of stop words.

3. How long should a URL be?

A URL should be less than 50-60 characters.

4. What are special characters?

Special characters are characters that are not letters or numbers. Examples of special characters include ampersands, question marks, and percent signs.

5. Why are hyphens more SEO-friendly than underscores?

Because search engines perceive hyphens as word separators and underscores as word joiners, hyphens are more SEO-friendly than underscores. This means that employing hyphens helps search engines understand the content of the URL and how it connects to the content of the page.

6. Can I change my existing URLs to be more SEO-friendly?

Absolutely, you can make changes to your existing URLs to make them more SEO-friendly. But, you must proceed with caution to avoid badly hurting your website’s SEO. To ensure that users and search engines are routed to the correct page, set up 301 redirects from your old URLs to your new ones.

7. Should I use keywords in my URLs?

Definitely, using relevant keywords in your URLs can help enhance the SEO of your website. Nonetheless, they should be used sparingly and only when necessary. Avoid stuffing your URLs with too many keywords, as this will be perceived as spammy and will harm your website’s SEO.

8. Do URLs affect my website’s page load speed?

Indeed, URLs can effect the page load speed of your website. Larger, more complicated URLs may take longer to load, affecting your website’s user experience and SEO. To achieve faster page load times, keep your URLs short and basic.

9. Can I use capital letters in my URLs?

Absolutely, uppercase letters are permitted in URLs. However, because URLs are case sensitive, it is critical to employ consistent capitalization to avoid confusion.

10. How often should I update my URLs?

You should only change your URLs when absolutely necessary. Updating your URLs too frequently can harm your website’s SEO since search engines may interpret it as low-quality material or suspicious activities. Only modify your URLs when you make significant modifications to the structure or content of your website.

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As a London-based Technical SEO Strategist, I've worked with top firms like,, Tripadvisor, Yopa, and various digital marketing and cloud computing companies. My extensive experience in SEO, including outreach, helps me create impactful strategies informed by the latest industry trends, ensuring innovative solutions for diverse industry needs.

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